A simple tuna sandwich or tuna on crackers are staples for folks on a budget, the health conscious, or the just plain nostalgic. But imagine if this go-to source of healthy protein was out of reach for millions of Americans? Early in 2018, new legislative restrictions threatened to make that a reality. Americans for Tax Free Tuna was formed to ensure that the access and affordability of tuna were here to stay. We partnered with PR experts Curley Company to create this illustrative, nostalgic brand.

Services provided: Brand Design