Your Brand Genius type is The Entertainer.

While you may not work directly in the field of entertainment, chances are you're regularly described as charismatic. You're good at making people laugh and let their guard down. Whatever platform your brand communicates on it's likely that storytelling (and probably humor) are very important to your communication style. You enjoy creating a space for your audience to relax and be themselves. In business, your brand likely represents more than just a particular product or service, it embodies a lifestyle. And the authenticity of your presentation is irresistable to your audience.


Areas of Strength:

+ Communicating the personality behind your business
+ Creating emotional responses in your customers
+ Storytelling

Areas of Challenge:

+ Being strategic with your communications
+ Thinking in terms of systems and processes
+ Maintaining focus on the mechanics of your business