Known as ‘the taxpayer’s lobbyist’, the National Taxpayers Union has been an advocate for responsible spending and financial policy in D.C. since 1969. We partnered with the NTU team to refine their message and expand their current branding. We also used this new design language to create a series of sub-brands for each of NTU’s four publications: Taxpayers’ Budget Office, Free Trade Initiative, The Interstate Commerce Initiative and The Baseline.


Services provided: Brand Expansion, Sub-brand development, publication design


 
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Brand Guidelines:

Sub-brand Logos:

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