What’s New in 2019



2018 was a year of big changes and massive growth for our company, and as a result the way we structure our service packages and our prices is changing. Here are all the details.


1. You Get More Support

In 2018 we added a Project Manager and a Junior Designer to the Liberty Brand Lab family, making us entirely woman-owned and women-run. Both of these roles have been developed to help us create an even better customer experience for our clients. With this growth we are now able to offer faster turnaround times, expanded design expertise and better systemization throughout every project. We are committed to providing competitive compensation and opportunities for career advancement to every single member of our team.


Caitlin Coon, Project Manager


Missy Holland, Junior Designer



2. You Make an Impact in Our Community


Meet Remi, the Redbone Coonhound from Ohio! When Remi was just 7 months old she was surrendered by her original owner. While staying with a foster family Remi got her mouth stuck in the backyard chainlink fence and broke her jaw trying to get out of it.

By the time her foster mom got to her, Remi was badly injured and required major reconstructive surgery before she could even be considered for a forever home.

Because of clients like you, Liberty Brand Lab was able to make a donation to the Monroe Family Pet Hospital that helped cover the cost of Remi’s surgery and post-surgical care.

We are thrilled to report that she is well on her way to recovery and has been placed in a loving, forever home! Go, Remi!



In 2019 we are committing to a triple bottom line; meaning we’ll be measuring our success based on our social and environmental impact as well as our profit. Giving back to the community will continue to be an even larger part of what we do here at Liberty Brand Lab.



3. You Have More Options Than Ever


In the past there were only two ways to work with us: via hourly work or through our Essential Brand Design package. But these options simply don’t cover all of the unique challenges that you have come to us with. Honestly, we hadn’t adjusted our offers or our pricing since 2016! Starting January 1, 2019 we are offering the following suite of services to continue to meet the branding needs of growing organizations of all sizes and at all points in their business journey.

We now offer 3 levels of branding packages:

Express Branding

- Workbook and Discovery Call
- Logo, colors, typefaces (2 rounds of revisions)
- Final Brand Guidelines



*One time payment
Takes approximately 2-3 weeks

Essential Branding

- Workbook and Discovery Call
- Look & Feel Guide
- Logo, colors, typefaces, custom textures and/or patterns
- Final Brand Guidelines
- 2 Coaching Calls
- 4-5 Branded Items
- Unlimited revisions



*Payment plans available
Takes approximately 6 weeks

The Whole Shebang

- Our entire Essential Branding process


- Ongoing monthly design support
- Content creation support (Personal stock photos, Copywriting, Social media planning and scheduling)
- Monthly coaching calls



*Or $2,000/mo if paid annually

For hourly work our rate is increasing to : $65/hour


We know change can be scary…

That’s why we are honoring 2018 pricing for any project booked before 5pm CT, December 21st, 2018. You’ll pay the price you would today, even if your project doesn’t kick off until next year.**

**(Designation of a project kick off date and first payment are due at time of booking. This offer is only valid for projects with a kick-off date prior to May 1st, 2019.)